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Everyone Who Goes Woke By Excluding Masculinity Eventually Goes Broke

Everyone Who Goes Woke By Excluding Masculinity Eventually Goes Broke

From Jaguar to Hollywood to the Democratic Party, eliminating 'toxic' heterosexual men is a recipe for disaster

Jul 03, 2025
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Osborne Ink
Osborne Ink
Everyone Who Goes Woke By Excluding Masculinity Eventually Goes Broke
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17 Thoughts I Had About the New, 'Woke' Jaguar Ad (That Doesn't Feature a  Car?) | Vogue
Aliens from Venus? No, just an alienating ad campaign

Jaguar, the automotive brand that staked its future to an infamously splashy, queer-themed ad campaign last year, has seen European sales plummet 97.5 percent. The new all-electric models have the same luxury as before, while competitor EVs are surging. Jaguar has wagered that new, young, more ‘inclusive’ customers would replace the old, mostly middle-aged men with money who used to buy their cars. Instead, the men who used to buy Jaguar abandoned the brand like Bud Light, deeming it feminized, leaving the company no customers at all, anymore. The wages of woke is broke.


Why The Democratic Party Brand Is More Unpopular Than Ever

Why The Democratic Party Brand Is More Unpopular Than Ever

Matt Osborne
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Mar 19
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