Disney Wants Men Back

It is all happening just as foreseen

Disney has been searching Hollywood “in recent months” for creatives who can win 13-28 year old males with original content, according to Variety. “The calls come as the Star Wars machine struggles to produce any film project and the superhero genre sheds audiences by the minute.”

Indeed, Disney has paid billions for major ‘boy brands’ only to ruin them by trying to transform them into girl brands: Star Wars, Indiana Jones, and the girlbosses of the post-Avengers: Endgame Marvel Cinematic Universe, or ‘M-she-U’, have all been destroyed in a failed attempt to win more female viewers and defeat the male gaze.

“How is it possible to be this incompetent?” Ian Miller asks at Outkick. “Because Disney has demonstrated that, like most of its political party, it has a lengthy track record of abandoning male audiences.”

Disney, and almost every studio, is incapable of making those types of movies consistently because the company is consumed by a political ideology that demonizes those traits. "Toxic masculinity," "the future is female," and so on have become an inseparable part of modern Hollywood.

Turns out, if you tell men you hate them, they listen.

“The revelation is stunning not only for what it says about Disney’s current crisis, but for the fact that it comes straight from one of the most establishment-friendly Hollywood trade outlets,” Disney critic Marvin Montanero writes. “If Variety is running it, that almost certainly means the marching orders are coming directly from Burbank.”

It remains to be seen whether Disney is actually capable of producing a ‘boy brand’ without immediately handing it over to another Kevin Feige or Kathleen Kennedy to ruin. The race or sex of any character was never a problem that needed solving, nor is anyone particularly thrown off by women or people of color in film.

On the contrary, it is the preachy tone of the last several years that repels the audience that used to give Disney billion-dollar wins. “Instead of expanding the reach of its stories, Disney repeatedly lectured, retooled, and sidelined the very characters that made their brands appealing to men and boys in the first place,” he writes. As a result, “fans don’t trust Disney anymore.”

The poor box office performance of Fantastic Four: First Steps, which received good reviews from fans as well as good word of mouth, but still failed, is just the latest example of the disinterest created by that distrust. Casting choices will also need to change. Pedro Pascal cannot be a leading man in any of this new content.

It is all happening just as foreseen here. To celebrate this historic moment of nature healing, here is a three-day discount coupon on premium annual subscriptions.