Politico got a copy of a GOP memo we weren’t supposed to see:
The most unusual section of the presentation is a set of six slides headed “RNC Marketing 101.” The presentation divides fundraising into two traditional categories, direct marketing and major donors, and lays out the details of how to approach each group.
The small donors who are the targets of direct marketing are described under the heading “Visceral Giving.” Their motivations are listed as “fear;” “Extreme negative feelings toward existing Administration;” and “Reactionary.” (Emphasis mine)
Fear, loathing, and mindless reaction. The GOP understands their base perfectly well and panders accordingly.
What they don’t realize is that these zombies will bite them first, and hardest.
Continuing my boycott of Politico links:
http://www.politico.com/news/stories/0310/33866.html
